Omdia: YouTube TV on track to become the largest US Pay-TV operator by 2027
YouTube TV is set to redefine the US television landscape. According to new forecasts from Omdia, YouTube TV will surpass Charter and Comcast to become the largest pay-TV operator in the United States by 2027, marking the first time a vi...
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Omdia: Semiconductor quarterly revenue surpasses $200bn for the first time as industry-wide growth accelerates
Driven by a broad-based market recovery, global semiconductor revenue surpassed $200 billion for the first time in 3Q25, reaching a record $216.3 billion. Omdia analyzes this expansion, noting that growth now extends beyond just AI and m...
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Omdia: GenAI and AI agents drive shift to new telecom customer experience framework
Driven by GenAI and the rise of AI agents acting as customer proxies, the telecom sector faces a shift where price and network quality no longer guarantee advantage. Omdia analyzes this dynamic, outlining a five-step framework for operat...
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Omdia: OWS crosses 10-million-unit milestone as TWS market pivots to value creation
Driven by a 69% surge in Open Wireless Stereo (OWS) shipments, the hearables market is transforming. Omdia analyzes this pivot as OWS crosses the 10-million-unit milestone and premium brands shift focus from volume wars to value creation.
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Omdia: UK households using professional home security monitoring surge 31% in 2025
Omdia projects a 31% rise in UK professional home security monitoring in 2025. Discover insights on smart cameras, IoT cybersecurity, and consumer trends.
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Omdia: India’s PC market records strongest-ever Q3 2025 as consumer demand surges
Driven by festive inventory build-up and stable commercial fulfilment, India's PC market hit a record Q3 2025 with 4.9 million units shipped, up 13% year-on-year. Omdia analyzes this surge alongside a contrasting 19% contraction in the t...
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Omdia: US PC shipments see 1% annual drop for a second consecutive quarter
Driven by a combined 23% drop in education and government sectors , US PC shipments fell 1% in Q3 2025. Omdia analyzes this decline, noting that while the consumer segment grew 8%, reduced funding and inventory unwinding weighed down the...
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Omdia forecasts cellular IoT connections to reach 5.9 billion by 2035
Omdia forecasts cellular IoT connections will reach 5.9 billion by 2035, driven by 5G RedCap and automotive sector growth. Omdia analyzes this surge as RedCap gains momentum through devices like the Apple Watch, while the automotive segm...
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Omdia: Spain leads Europe in FAST Viewing as global revenues climb toward $11bn by 2030
Driven by strong investment from major hardware and platform providers, the FAST business is entering a new phase of global expansion with revenues forecast to reach $11bn by 2030. Omdia analyzes this growth, highlighting Spain as Europe...
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Omdia: Latin America smartphone shipments grow 1% in 3Q25, reaching highest quarterly levels since 2015
Latin America's smartphone market grew 1% YoY in 3Q25 to 35.2 million units, the highest quarterly level since 2015. Omdia reports a strategic shift as vendors prioritize value over volume: a 20% surge in high-end device shipments offset...
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Omdia: China’s PC market growth softened in Q3 2025 as consumer subsidy effects diminished
Driven by diminishing consumer subsidies, China's PC market growth softened to 2% in Q3 2025, though commercial demand boosted desktop shipments by 8%. Omdia analyzes this shift as the market pivots toward XinChuang-led procurement, fore...
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Omdia: Global wearable band shipments up 3% setting stage for strong holiday season
Driven by premiumization and a dual pricing strategy, global wearable band shipments rose 3% in 3Q25 while market value surged 12%. Omdia analyzes this value shift, as vendors leverage generative AI and 5G to boost average selling prices...
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